#Goodway logo update#
#Goodway logo registration#

Nostalgia is powerful, as is tradition and experience. Use them for inspiration or as the customizable building blocks for your next retro logo design. To get started, you can find vintage logo templates on Adobe Stock. A vintage tech logo could evoke a monogram from the era of adding machines, but add in that contemporary blue to modernize it. “Certain color palettes will not fly in certain industries.” Tech companies, for instance, tend to use deep blue colors. “The industry they’re working in will help narrow it down,” says Giffrow. “The big challenge is to create something that recalls a vintage era but in a way that doesn’t look dated,” says Giffrow.Ī good way to do this is to look at the field your company is in, and play to the contemporary design trends in that sector. Making something that looks like the past but works in the present means that a logo designer has to do the same thing for a vintage logo as for any other project: Get to know the client, their industry, and what works now. “Pull from that, but don’t copy it.” Drawing on older trends doesn’t mean simply replicating the kind of work graphic designers were doing in previous decades.Ī vintage logo might look like a screen-printed piece of analog art from an earlier decade, but it’s still going to be a vector file you put on business cards and coffee mugs. “Look at what seventies t-shirts were doing,” says Lippard. A logo might look like something straight out of the heyday of disco, but it needs to do real work in the digital age. Logos have to be legible, they need to scale up and down, and they must look good in grayscale, color, and black and white. However, bear in mind that your vintage logo still needs to function in the 21st century. Their printing wasn’t as good as ours, so it’s not as clean. “Take pure red and add some black to it,” says Lippard. There’s texture.” Colors in the latter part of the 1800s and early 1900s were seldom clear. “If you want an Americana feel,” says Lippard, referencing early 20th-century American design, “there’s a dirtiness to it.

#Goodway logo registration#

Vintage colors were less vivid and well defined than what modern printers produce, and line registration and other details were often less precise. Media from the past wasn’t as crisp or consistent as it is now. To truly call to mind a long-gone era, familiarize yourself with the printing and replication technology available at the time. Logos should always let the viewer sense what your brand is about without making them squint. Hand-lettering and older forms of typography can get lost in the visual shuffle. If an organization is celebrating a big anniversary, for instance, bringing back the original logo and putting it on celebratory merchandise can be a good way to stoke nostalgia and highlight the company’s brand story from the past.įor older logos that include intricate graphic design elements, ensure they’re in a setting where those elements are all clear and visible.

Sometimes a company will want to use older logos to highlight how long they’ve been around. Over time, the logo became simpler but simultaneously more recognizable. She specifically calls out the IBM logo, a symbol that went from being very busy to its current incarnation as three clear letters. “It’s about simplifying an idea from the company’s past,” says Giffrow.

When done skillfully, an updated vintage logo represents history and experience but also conveys that an organization is relevant and with the times.

#Goodway logo update#

To update existing vintage logos, you must identify the necessary elements of the older logo and reimagine those logo elements within current design needs, like infinitely scalable vector images.